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Twitter Algorithms-Explored

Overview

Below provides some insight to SWARM Tech Raid Bot NLP AI. Many are implemented into our USPO "Patent Pending" application

Imagine you're scrolling through your Twitter feed. Have you ever wondered why certain tweets appear at the top while others are buried further down? It's all thanks to Twitter's sophisticated algorithm, which curates content to match your interests and interactions.

User Interaction Signals

First, let's talk about how the algorithm gauges your interest. It pays close attention to how you interact with tweets. For instance, if you spend a lot of time reading a particular tweet, that's a signal to the algorithm that you find it interesting. This is known as dwell time. Similarly, if you frequently click on profiles or links within tweets, the algorithm takes note and prioritizes similar content for you.

Content-Type Prioritization

Not all tweets are created equal in the eyes of the algorithm. Tweets with images, videos, or GIFs often get more engagement, so the algorithm tends to push these media-rich tweets higher up in your feed. Text-only tweets can still make the cut, especially if they generate a lot of likes, retweets, or replies.

Negative Feedback

The algorithm also considers what you don't like. If you mute or block an account, or report a tweet for spam or abuse, the algorithm learns to deprioritize similar content. This helps ensure your feed remains relevant and enjoyable for you.

Temporal Dynamics

Timing is everything. The algorithm dynamically adjusts based on the time of day and current events. For example, during major events or breaking news, it prioritizes real-time content to keep you updated. It also considers when you're most active on Twitter, so you see the freshest and most relevant tweets.

Network Effects

Your network of followers and followings plays a crucial role. Tweets from users who are closely connected to you, like mutual followers, are more likely to appear in your feed. If people in your network engage with a tweet, it's more likely to be shown to you as well. This creates a more personalized and interconnected experience.

Algorithmic Feedback Loop

The algorithm is constantly learning and evolving. It uses machine learning models that are updated with new data to improve the accuracy of tweet recommendations. This means the more you interact with Twitter, the better it gets at showing you content you'll love.

Transparency and Open Source

In a move towards transparency, Twitter has made parts of its recommendation algorithm open source. This allows users and developers to understand how it works and even contribute to its improvement. It's a step towards building trust and fostering community collaboration

Review of 1Steven Tey's Blog Post

Written 2023/03/23, 1Steven Tey's blog provides a detailed overview of the algorithm, including key points such as:

1 Tweepcred PageRank Algorithm: This algorithm reduces the page rank of users with a low number of followers but a high number of followings.

2 Twitter Blue Boost: Twitter Blue subscribers receive a boost in the algorithm, making their tweets more visible.

3 Engagement Factors: The importance of creating engaging content over merely accumulating likes and retweets.

Here are a few additional points that could complement the blog:

1 User Interaction Signals: The algorithm also considers various user interaction signals such as dwell time (how long a user spends viewing a tweet), profile clicks, and link clicks. These signals help the algorithm understand what content is genuinely engaging to users.

2 Content-Type Prioritization: Different types of content (e.g., text, images, videos) are prioritized differently. For instance, tweets with media (images or videos) often receive higher engagement and may be ranked higher by the algorithm.

3 Negative Feedback: The algorithm also takes into account negative feedback signals such as users muting, blocking, or reporting tweets. These actions can decrease the visibility of similar content in the future.

4 Temporal Dynamics: The algorithm dynamically adjusts the weight of different factors based on the time of day and current events. For example, during major events or breaking news, the algorithm might prioritize real-time content more heavily.

5 Network Effects: The influence of your network (followers and followings) plays a significant role. Tweets from users who are closely connected to you (e.g., mutual followers) are more likely to appear in your feed.

SWARM Tech AI takeaways and recommendations from Steven Tey's Blog Post

1. REPLY TO A BIG ACCOUNT: someone with at least 50k subs… BUT if their following seems authentic this can be much lower!

2. MAKE IT RELEVANT: Say something that relates to the original post.

3. GET IN EARLY: replies should be posted as soon as possible. LESS THAN 5 MINUTES is ideal, OVER AN HOUR LATER is probably way too old.

4. REDUCE THE AMOUNT OF PEOPLE YOU FOLLOW: Your following-to-follower ratio matters. The algorithm manually adjusts down users who have more people they follow than follow them.

5. BOOKMARK EVERYONE’S TWEETS: Bookmarks weigh as much as likes, if not more.

6. REPLY TO OUR REPLIES: Tweets are boosted 75x if you reply to a reply (apparently), so let’s try that.

7. VIDEOS AND IMAGES AREN’T THAT IMPORTANT FOR THE ALGO, BUT YOU CAN ADD RLEVANT PICS/VIDS TO CATCH EYEBALLS!: So don't just throw in images for the algo, it doesn’t really work.

8. DON’T USE EXTERNAL LINKS TOO OFTEN: the X code said links could get marked as spam. To avoid this, it might be best to just avoid them altogether (although P3’s Elon tweet used one, so he escaped being marked as spam! It’s a lottery, really).

9. MAKING UP WORDS OR MISSPELLING HURTS ENGAGEMENT: Words that are identified as “unknown language” are given 0.01, which is a huge penalty. Anything under 1 is bad.

10: LIMIT THE USE OF HASHTAGS, and DON’T START YOUR REPLY WITH ONE: Multiple hashtags get penalized by 40 percent, according to analysis. Use only one relevant hashtag (#solhive).

11. THE MORE THE MERRIER: It doesn’t matter how many people are around to support the raids, GET THEM OUT AS OFTEN AS YOU CAN. Spreading the word day and night is the goal. As Fabri says: “CONSISTENCY IS KEY!”

BASIC OVERVIEW OF TWEET BOOSTERS:

75/150x for reply to reply • 13.5x for reply • 12x for click to profile • 10x for click & user stays >2 mins • 1x for retweet • 0.5x for like.

Credits/Additional Reading

1. "How the Twitter Algorithm works in 2023" by Steven Tey https://steventey.com/blog/twitter-algorithm

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